Privacy policy

DK MART — PRIVACY POLICY

Last Updated: [08/09/2026]
Effective Date: [08/09/2026]

This Privacy Policy explains how [DK Mart], operating under the brand name “DK Mart” (“DK Mart”, “we”, “us”, “our”), collects, uses, stores, discloses and protects personal information when you visit, access, register on, browse, purchase from, or otherwise interact with our website, online store, mobile or web-based services, customer support channels, communications, promotions and related services (collectively, the “Services”).

Website: www.dkmart.co.in
Email: info@dkmart.co.in
Phone: +91 8469444069
Business Address: 638,1st Floor, Tekra Faliya, Old Katargam Police Ckowki,Katargam, Surat,Gujarat, India -395004
GSTIN: 24DUZPK5450C2ZD

By using our Services, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires your consent for a particular processing activity, we will seek such consent separately.

1. OUR COMMITMENT TO YOUR PRIVACY

DK Mart respects your privacy and is committed to handling personal data responsibly, lawfully and transparently.

We collect and process personal data only for legitimate purposes connected with operating, improving and securing our business and providing our Services, including processing orders, delivering products, providing customer support, preventing fraud and, where permitted or consented to, sending marketing communications.

We seek to follow the principles of:

  • transparency;
  • purpose limitation;
  • data minimization;
  • accuracy;
  • reasonable security safeguards;
  • responsible retention;
  • user control; and
  • lawful processing.

2. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

For personal data processed through the DK Mart website and Services, the responsible business/entity is:

Where DK Mart uses Shopify, payment processors, courier companies, analytics providers, advertising platforms or other service providers, those providers may process certain information independently or on DK Mart's behalf depending on the service and applicable arrangements.

3. INFORMATION WE COLLECT

Depending on how you interact with DK Mart, we may collect the following categories of information.

3.1 Information you provide directly

This may include:

  • full name;
  • email address;
  • mobile/telephone number;
  • billing address;
  • shipping/delivery address;
  • account information;
  • order information;
  • product preferences;
  • communication preferences;
  • information provided through customer-support requests;
  • information submitted in contact forms;
  • product reviews and ratings;
  • photographs or other content voluntarily submitted with reviews;
  • information provided when participating in promotions or competitions;
  • information provided when requesting a return, refund or replacement; and
  • other information you voluntarily provide to us.

4. CUSTOMER ACCOUNT INFORMATION

If you create or use a DK Mart customer account, we may process information associated with your account, including:

  • name;
  • email address;
  • mobile number where provided;
  • account identifiers;
  • saved addresses;
  • order history;
  • wishlist information;
  • recently viewed products;
  • reviews;
  • preferences;
  • customer-service interactions; and
  • account-related activity.

You may be able to browse and purchase without creating an account where our checkout configuration permits.

5. ORDER AND TRANSACTION INFORMATION

When you place an order, we may collect and process information necessary to fulfil that order, including:

  • order number;
  • products purchased;
  • quantities;
  • product prices;
  • discounts;
  • shipping details;
  • billing information;
  • delivery address;
  • payment status;
  • transaction reference;
  • refund information;
  • cancellation information; and
  • communications concerning the order.

Payment card information

DK Mart does not intentionally request, collect or store complete payment-card numbers, CVV/CVC codes, UPI PINs, banking passwords, OTPs or other sensitive payment credentials on its own systems.

Payments may be processed through third-party payment service providers and payment gateways.

You should provide payment credentials only through the payment interface presented by the applicable authorized payment provider.

6. DEVICE, TECHNICAL AND USAGE INFORMATION

When you visit our website, certain technical information may automatically be collected, depending on your browser, device, Shopify configuration, analytics tools and applicable consent requirements.

This may include:

  • IP address;
  • browser type;
  • operating system;
  • device type;
  • screen information;
  • language;
  • approximate location derived from technical information;
  • referring website;
  • pages visited;
  • products viewed;
  • search queries;
  • links or buttons interacted with;
  • date and time of visits;
  • session information;
  • website performance information;
  • error information; and
  • other technical information necessary to operate and secure the Services.

7. CUSTOMER JOURNEY AND E-COMMERCE ANALYTICS

DK Mart may use analytics and e-commerce measurement technologies to understand how customers interact with our store.

Depending on the technologies enabled on the store, we may record events such as:

Website visit → Search → Category view → Product view → Add to cart → Cart → Checkout initiation → Purchase

For logged-in customers, certain activities may be associated with their customer account where permitted by applicable law and our stated purposes.

We use this information to:

  • understand customer behaviour;
  • improve website navigation;
  • improve product discovery;
  • identify technical problems;
  • measure advertising effectiveness;
  • improve product recommendations;
  • improve checkout performance;
  • understand abandoned carts;
  • improve marketing campaigns;
  • prevent fraud and abuse; and
  • improve our products and Services.

We do not intend to collect payment-card credentials, passwords, OTPs, UPI PINs or banking credentials as part of customer-journey analytics.

8. COOKIES AND SIMILAR TECHNOLOGIES

DK Mart may use cookies, pixels, tags, scripts, SDKs and similar technologies.

These technologies may be used for:

Essential purposes

  • maintaining your shopping session;
  • keeping items in your cart;
  • processing checkout;
  • authentication;
  • security;
  • fraud prevention; and
  • remembering essential preferences.

Analytics

  • understanding website traffic;
  • measuring page performance;
  • understanding product interaction;
  • measuring conversions.

Personalisation

  • remembering preferences;
  • improving product recommendations;
  • improving the shopping experience.

Advertising and marketing

Where applicable and permitted:

  • measuring advertisements;
  • creating advertising audiences;
  • measuring campaign effectiveness;
  • remarketing;
  • preventing advertising fraud.

Where legally required, non-essential cookies and similar technologies will be subject to applicable consent or privacy controls.

Shopify provides customer-privacy controls including privacy policies, cookie banners and region-specific privacy settings.

9. THIRD-PARTY SERVICES AND TECHNOLOGIES

DK Mart may use third-party service providers to operate and improve the store.

These may include categories such as:

  • Shopify;
  • payment gateways;
  • banks/payment processors;
  • courier and logistics providers;
  • order-tracking services;
  • customer-support platforms;
  • WhatsApp/business communication services;
  • email providers;
  • SMS providers;
  • analytics providers;
  • Google services;
  • Meta services;
  • advertising platforms;
  • product-review providers;
  • wishlist applications;
  • search and filtering applications;
  • fraud-prevention services;
  • cloud/storage providers;
  • customer relationship management systems; and
  • other Shopify applications and technology providers.

These providers may process information according to their own privacy policies and contractual arrangements.

DK Mart does not authorise third parties to use your information for purposes unrelated to the services they provide to us except where such use is independently permitted by law or you have provided the required permission.

10. SHOPIFY

Our online store is hosted and operated using Shopify's platform and related services.

Shopify may process information necessary to provide the platform and associated services.

Shopify's own terms, privacy documentation and data-processing arrangements may also apply to information processed by Shopify.

You can review Shopify's current privacy documentation through Shopify's official website.

Shopify itself states that merchants remain responsible for determining and maintaining compliance with applicable privacy laws and ensuring that their privacy policy accurately reflects their practices.

11. WHY WE USE YOUR INFORMATION

DK Mart may process personal data for the following purposes:

A. Order processing

To:

  • accept and process orders;
  • confirm purchases;
  • process payments;
  • arrange delivery;
  • provide order tracking;
  • handle returns and refunds.

B. Customer support

To:

  • answer questions;
  • resolve complaints;
  • provide after-sales support;
  • process returns;
  • process warranty claims.

C. Account management

To:

  • create and maintain accounts;
  • authenticate customers;
  • provide order history;
  • manage addresses;
  • provide account functionality.

D. Security and fraud prevention

To:

  • detect suspicious activity;
  • prevent fraudulent transactions;
  • protect our customers;
  • protect our website;
  • investigate abuse;
  • enforce our terms.

E. Website improvement

To:

  • analyse website usage;
  • improve navigation;
  • improve search;
  • improve product presentation;
  • improve checkout;
  • improve store performance.

F. Marketing

Where permitted and, where required, based on your consent:

  • promotional emails;
  • SMS;
  • WhatsApp messages;
  • product announcements;
  • special offers;
  • personalised promotions;
  • abandoned-cart communications;
  • advertising and remarketing.

You may opt out of promotional communications as described below.

12. MARKETING COMMUNICATIONS

If you subscribe to promotional communications or otherwise provide the required permission, DK Mart may contact you through:

  • email;
  • SMS;
  • WhatsApp;
  • telephone;
  • push notifications, where applicable;
  • other communication channels you have enabled.

You can unsubscribe from promotional email communications using the unsubscribe mechanism included in the communication.

For other communication channels, you may contact us using the details provided in this Privacy Policy.

Important

Stopping marketing communications does not necessarily stop essential transactional communications.

For example, we may still contact you regarding:

  • order confirmation;
  • payment;
  • delivery;
  • return;
  • refund;
  • account security;
  • important service changes.

13. REVIEWS AND USER-GENERATED CONTENT

If you submit a product review, rating, photograph or other content to DK Mart, we may display the content publicly on our website or other DK Mart marketing channels where permitted.

You should not include:

  • passwords;
  • payment information;
  • government identification numbers;
  • private contact information;
  • sensitive personal information; or
  • information relating to another person without appropriate permission.

DK Mart may moderate, reject, remove or restrict content that violates our policies or applicable law.

14. CHILDREN'S PRIVACY

DK Mart sells products that may be intended for children, including educational and craft products.

Selling children's products does not mean that DK Mart intentionally collects personal information directly from children.

Our website and customer-account services are intended to be used by persons who are legally capable of using the Services or by a parent/guardian acting on behalf of a child where permitted by applicable law.

We do not knowingly seek to collect personal data directly from children for independent marketing purposes.

Parents or lawful guardians who believe that a child has provided personal information to DK Mart may contact us using the details below.

Where applicable law requires verifiable parental consent or additional protections for children's data, DK Mart will apply the required safeguards.

15. SHARING INFORMATION WITH SERVICE PROVIDERS

We may share relevant information with service providers where reasonably necessary to provide the Services.

Examples include:

Payment providers

To process payments and refunds.

Courier/logistics companies

To deliver orders and process delivery-related services.

Technology providers

To host, secure, maintain and operate our website.

Analytics providers

To understand website usage and performance.

Marketing providers

To send communications or measure marketing campaigns where permitted.

Customer-support providers

To answer customer queries.

Fraud/security providers

To protect DK Mart and its customers.

We seek to limit information shared with service providers to information reasonably necessary for the relevant purpose.

16. LEGAL AND REGULATORY DISCLOSURES

DK Mart may disclose information where reasonably necessary to:

  • comply with applicable law;
  • comply with a valid legal process;
  • respond to lawful requests from government authorities;
  • investigate fraud;
  • prevent security threats;
  • protect DK Mart's legal rights;
  • protect customers or the public;
  • enforce our Terms and policies; or
  • investigate suspected illegal activity.

We will seek to limit disclosures to what is reasonably required for the applicable purpose, subject to legal requirements.

17. BUSINESS TRANSFERS

If DK Mart undergoes a merger, acquisition, restructuring, sale of assets, change of ownership or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

Where legally required, appropriate notice or consent will be provided.

18. DATA STORAGE AND RETENTION

DK Mart retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • providing Services;
  • completing transactions;
  • maintaining business records;
  • resolving disputes;
  • complying with legal obligations;
  • accounting and taxation;
  • preventing fraud;
  • enforcing agreements; and
  • protecting legal rights.

Different categories of information may have different retention periods.

When information is no longer required, DK Mart will take reasonable steps to delete, anonymise or otherwise dispose of it, subject to applicable legal, accounting, tax, dispute-resolution, fraud-prevention and record-retention requirements.

We do not promise that all information can be immediately deleted when requested where retention is legally required or otherwise permitted.

19. DATA SECURITY

DK Mart takes reasonable technical and organisational measures designed to protect personal data against:

  • unauthorised access;
  • unauthorised disclosure;
  • alteration;
  • misuse;
  • loss;
  • destruction; and
  • other reasonably foreseeable security risks.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions, DK Mart cannot guarantee absolute security of information transmitted over the internet.

20. YOUR RESPONSIBILITY FOR ACCOUNT SECURITY

Where you create an account, you are responsible for maintaining the security of your account credentials and for notifying us promptly if you suspect unauthorised access.

You should:

  • use a strong password where passwords are used;
  • avoid sharing authentication information;
  • log out from shared devices; and
  • notify us of suspected unauthorised activity.

DK Mart will not ask you to disclose your OTP, UPI PIN, CVV, banking password or other confidential payment credentials through ordinary customer-support communications.

21. YOUR PRIVACY RIGHTS

Subject to applicable law and any conditions or limitations provided by law, you may have rights concerning your personal data.

These may include rights to:

  • access information about your personal data;
  • request correction of inaccurate information;
  • request deletion where legally permitted;
  • withdraw consent where processing is based on consent;
  • request information concerning processing;
  • raise a grievance;
  • request cessation of certain processing where applicable;
  • nominate a person to exercise applicable rights where provided by law; and
  • exercise other rights available under applicable data-protection law.

India's DPDP framework provides data-principal rights and obligations, and the 2025 Rules establish the implementation framework.

22. WITHDRAWING CONSENT

Where DK Mart processes personal data based on your consent, you may withdraw that consent subject to applicable law.

Withdrawal of consent does not affect the legality of processing carried out before withdrawal.

Certain information may continue to be processed where another lawful basis or legal obligation permits or requires us to do so.

For example, withdrawing marketing consent does not necessarily prevent us from processing information required to fulfil an existing order.

23. DATA ACCURACY

We seek to maintain accurate personal information.

You may contact us to request correction of information that is inaccurate or incomplete.

You should also ensure that information provided to DK Mart, particularly shipping and contact information, is accurate.

24. DATA TRANSFERS AND PROCESSING LOCATION

Your information may be processed or stored by DK Mart, Shopify and our service providers in India or other jurisdictions where those providers operate, subject to applicable law and contractual or technical safeguards where required.

Because DK Mart may use global technology providers, information may be processed outside India.

By using the Services, you acknowledge that such processing may occur subject to applicable legal requirements.

25. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, applications, social-media platforms or other services.

DK Mart is not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

26. SOCIAL MEDIA

If you interact with DK Mart through:

  • Instagram;
  • Facebook;
  • WhatsApp;
  • YouTube;
  • or other social-media platforms,

your interaction may also be subject to the privacy policy and terms of the relevant platform.

DK Mart does not control the privacy practices of those platforms.

27. ADVERTISING AND REMARKETING

DK Mart may use advertising and analytics technologies to measure advertising performance and, where permitted, show relevant advertisements.

These technologies may allow us to understand whether an advertisement resulted in:

  • a website visit;
  • product interaction;
  • add-to-cart activity;
  • checkout activity; or
  • purchase.

Where legally required, appropriate consent or privacy controls will be used.

You may also have controls available through the advertising platforms themselves.

28. LIVE VISITOR / PRODUCT-VIEWING FEATURES

DK Mart may use technology that displays information such as:

"X people are viewing this product"

or similar activity indicators.

Where such functionality is used, DK Mart intends to use aggregated, statistical or appropriately configured information rather than publicly identifying individual customers.

We will not intentionally publicly display your name, email address, phone number, shipping address or other directly identifying information as part of a visitor-count feature.

29. PERSONALISATION AND RECOMMENDATIONS

DK Mart may use information about browsing, shopping and purchase activity to provide:

  • recently viewed products;
  • related products;
  • recommended products;
  • frequently bought together products;
  • personalised offers; and
  • relevant content.

Where applicable law requires consent for a particular form of personalisation, the relevant privacy controls will apply.

30. DATA BREACHES AND SECURITY INCIDENTS

If DK Mart becomes aware of a personal-data breach requiring notification under applicable law, we will take the actions required by applicable law, which may include investigation, containment, mitigation and notification to affected individuals and/or authorities where legally required.

We may also take reasonable measures to prevent recurrence.

31. PRIVACY GRIEVANCES

If you have a question, concern or complaint about how DK Mart handles your personal information, please contact:

Privacy / Grievance Contact

Name: [Name]
Designation: [Designation]
Email: [privacy@dkmart.co.in]
Phone: [Phone]
Address: [Business Address]

Please include:

  • your name;
  • registered email/mobile number;
  • description of the concern;
  • relevant order number, if applicable; and
  • any information necessary to investigate the issue.

We will review and respond to privacy grievances within the period required by applicable law.

32. EXERCISING YOUR DATA RIGHTS

To exercise applicable privacy rights, contact:

Email: [privacy@dkmart.co.in]

We may need to verify your identity or request additional information reasonably necessary to protect your account and prevent unauthorised access.

We will not request unnecessary sensitive information for identity verification.

Where a request is made by an authorised representative, we may request appropriate evidence of authority where permitted by applicable law.

33. MARKETING OPT-OUT

You can stop promotional email communications by clicking the unsubscribe link contained in the relevant communication.

For SMS, WhatsApp or other marketing communications, contact us at:

[Marketing/Privacy Email]

Please note that transactional communications may continue where necessary to fulfil an order, provide customer service, protect your account or comply with legal obligations.

34. CHANGES TO THIS PRIVACY POLICY

DK Mart may update this Privacy Policy from time to time to reflect:

  • changes in our business;
  • new products or Services;
  • changes in technology;
  • changes in third-party providers;
  • changes in applicable law;
  • regulatory developments; or
  • changes to our data-processing practices.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

Where applicable law requires additional notice or consent for material changes, we will provide the required notice or obtain the required consent.

35. CONTACT DK MART

For questions concerning this Privacy Policy or your personal data:

DK MART

Legal Entity: [LEGAL ENTITY NAME]

Brand: DK Mart

Website: [https://www.dkmart.co.in]

Email: [info@dkmart.co.in]

Privacy Email: [privacy@dkmart.co.in]

Phone: [CUSTOMER SUPPORT NUMBER]

Business Address:
[FULL ADDRESS]

Grievance Contact:
[NAME / DESIGNATION]

Grievance Email:
[EMAIL]

GSTIN: [GSTIN, IF APPLICABLE]